Creating visual rhythms in your layouts
In design, rhythm is created by simply repeating elements in predictable patterns. This repetition is a natural thing that occurs everywhere in our world. As people, we are driven everyday by predictable, timed events.
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One of the best ways to use repetition and rhythm in web design is in the site’s navigation menu. A consistent, easy-to-follow pattern—in color, layout, etc. Gives users an intuitive roadmap to everything you want to share on your site.
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Rhythm also factors into the layout of content. For example, you “might have” blog articles, press releases, and events each follow their own certain layout pattern.